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At Workforce Training Associates, our mission is to empower individuals and businesses through education and training. We connect people with the knowledge and resources they need to build successful careers and thriving businesses. By strengthening our community's workforce, we improve lives and drive economic growth.

LMI Research & Strategy

Get the data and information you need to strategize your future workforce. WTA can help build your advisory committees and provide labor market information to help make data-informed decisions. 

Curriculum Development

The WTA team has over 30 years of combined experience helping organizations develop curricula to meet various needs in clean tech and transportation. WTA can create full curriculum packages, online courses, or training videos to meet any need. 

Workforce Training

WTA has the knowledge and expertise to help advance your competitive edge through workforce development and training. It is critical to provide up-skilling opportunities to incumbent workers to stay on top of the trends and technology being deployed.



What is workforce development anyways? 

Workforce development encompasses broad strategies, policies, and programs focused on enhancing the knowledge, skills, and abilities of the current and future workforce. At its core, it's about empowering individuals with the tools they need to succeed in the ever-evolving and rapidly changing work landscape. This includes everything from formal education and vocational training to on-the-job (OJT) learning and professional development initiatives.

Workforce development plays a vital role in fostering economic growth and competitiveness. In today's fast-paced global economy, businesses require skilled workers who can adapt to rapidly changing technologies and market trends. By investing in workforce development, organizations can ensure that their workforce remains agile, innovative, and capable of driving innovation.

Workforce development plays a key role in addressing inequities and the promotion of social mobility. Access to quality education and training opportunities can empower individuals from diverse backgrounds to secure living wage occupations and improve their standard of living. 

In essence, workforce development helps spur sustainable economic development and social progress. By investing in the continuous learning and development of the workforce, organizations can build resilient economies, reduce inequality, and create opportunities for individuals to thrive in tomorrow's labor market.


Addressing the projected 2m+ skilled labor shortage

America is facing an ever-growing misalignment of postsecondary education and training programs leaving millions of critical jobs unfilled. The degrees being pursued by students do not necessarily align with the projected occupations that will be available in the coming years. 


What is the "middle skills gap"? The middle-skills gap refers to a mismatch between the skills needed by employers and the skills possessed by the available workforce. Middle-skill jobs typically require more than a high school diploma but less than a four-year degree, often comprised of vocational training, certification programs, stackable credentials, or associate degrees.



1 in 4

are willing to reskill

for digitization and automation (1)


of HR leaders agreed that it was the organizations responsibility to develop their workforce (1)



over half of all jobs in the United States are now "Middle Skill" (2)


of HR professionals say their inability to attract and retain middle-skills talent affects their organization's performance (3)


Why is there a middle-skill gap:

  1. Changing Nature of Work: As industries evolve due to technological advancements and globalization, the skill requirements for many jobs are changing. 

  2. Educational Mismatch: Many workers lack the specific skills and credentials needed for available middle-skill jobs. This may be due to a mismatch between the skills taught in educational programs and those required by employers. 

  3. Perception: There is often a societal bias towards four-year college degrees, leading many individuals to pursue higher education paths that may not align with their career goals or the demands of the job market. As a result, there can be a shortage of skilled workers in fields that require technical training or certification. 

  4. Employer Expectations: Some employers may have unrealistic expectations or stringent requirements for middle-skill positions, such as demanding extensive experience or specialized skills that are difficult to find in the labor market. Additionally, many employers use a bachelor's degree as a requirement when it’s often not needed for that job. This can exacerbate the skills gap by making it harder for qualified individuals to secure employment.


Addressing the middle-skills gap is crucial for promoting economic growth, enhancing workforce productivity, and providing pathways to stable, well-paying jobs for individuals without four-year degrees. What can employers do to help address this gap? 

  1. Strengthening your partnerships with community colleges and nonprofits

  2. Participate in advisory committees and skills panels

  3. Invest in upskilling and reskilling your incumbent workforce

  4. Create a culture of continuous learning

  5. Incentivising learning

  6. Raise awareness about your future skills needs and the value in 

"I thoroughly enjoyed Paul O’Connell’s teaching methods of Electrical Levels 1 and 2 and introduction to High Voltage Vehicles."

Matthew T. McKibbin - Fleet Maintenance Manager

Denver International Airport - Airport Maintenance Division

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